And you’re not going to get a cut.
The next time you recommend a product or service to someone in conversation on Reddit, it might turn into an advertisement for the company. A new feature announced by the social media site at the Cannes Lions International Festival of Creativity will allow brands to take positive comments posted on Reddit and display them right under advertisements on the platform.
The feature, called Reddit Community Intelligence, will integrate conversations happening on Reddit into a company’s marketing efforts. So, for example, an advertisement for Lucid Motors might pull popular threads from users who have talked up their experience with the company’s cars. Those posts are curated by AI and displayed directly below the company’s ad spot. Reddit claims tests of the feature have led to a 19% higher clickthrough rate than standard ads.
