Apple CEO Tim Cook wanted to beat Meta to the market with smart AR glasses, but that’s very unlikely to happen.
Apple CEO Tim Cook has had an obsession in recent years: beating Meta to the punch with a consumer-grade version of AI-powered AR smart glasses. Unfortunately for Cook, this is very unlikely to happen, given the pace at which the company is tackling its projects.
In his newsletter Power On, Apple insider Mark Gurman says that by the time there is a pair of smart glasses to complement the iPhone, Meta will have already established dominance. In fact, Apple may only release a pair of glasses that doesn’t come with a display, while Meta will have had a product with a screen for approximately a year.
Meta has seen unprecedented success with its Ray-Ban smart glasses, and has followed that up with a new pair of smart glasses made with Oakley.
