Apple’s ‘F1: The Movie’ starring Brad Pitt and Damson Idris has grossed $293 million globally, surpassing other Apple releases at the box office.
Apple’s highly anticipated (and highly marketed) « F1: The Movie » seems to be paying off for the tech company.
The racing film, released in theaters on June 27, is a box office hit. It has grossed about $293 million worldwide so far, becoming Apple’s highest-grossing film to date, according to data from IMDbPro’s Box Office Mojo.
Apple’s strategy of hiring A-listers for high-budget films seemed to deliver with the movie, which starred Brad Pitt and Damson Idris. « F1 » unseated director Ridley Scott’s « Napoleon » from its place at the top of Apple’s list of box office bangers.
« F1 » also got a boost from Imax, which said it generated 19% of the film’s worldwide box-office total during its opening weekend. That was the fourth-highest share of global sales in a debut, behind « Dune », « Mission: Impossible — Ghost Protocol », and « Oppenheimer », an Imax spokesperson previously told Business Insider.
