Apple’s upcoming iPhone lineup, which includes the iPhone Fold and iPhone 17 Air, is the most exciting we’ve seen in years.
Over the past few years, Apple’s iPhone releases have offered incremental improvements. A slight redesign here, some moderate camera improvements there, and so on and so forth. Still, Apple’s iPhone has remained incredibly popular and a money-making machine. During the last holiday quarter, for example, the iPhone alone generated nearly $70 billion in revenue for Apple. All the while, critics and tech pundits who have incessantly been shouting that “the iPhone has peaked” have been proven wrong time and time again.
The reason why Apple’s iPhone continues to impress is partially due to the fact that consumers today are holding onto their iPhones for longer than ever before. The end result is that most users aren’t looking at the iPhone 17 and comparing it to the iPhone 16. Rather, prospective users are looking at the iPhone 17 and comparing it to devices like the iPhone 11, 12, or 13. So, while iPhone improvements are admittedly incremental from year to year, those improvements are all the more drastic when compounded together. This, coupled with the stickiness of the iOS platform, is why Apple has managed to keep iPhone sales robust despite an avalanche of skepticism from naysayers
Apple’s upcoming iPhone lineup is intriguing
Looking ahead, Apple’s iPhone roadmap is more intriguing and exciting than it’s ever been. If you’ve been underwhelmed by the last few iPhone releases, there’s good news on the horizon. Over the next few years, Apple is poised to launch some of its most innovative and groundbreaking iPhone models yet. Indeed, it’s fair to say that upcoming iPhone models will arguably introduce a level of innovation we haven’t seen since Apple introduced the iPhone X back in 2017.
Now, you might be wondering: Why is it taking Apple so long to deliver a game-changing new iPhone? Well, the answer is that revolutionary products, by definition, don’t show up every single year. It’s what makes them so special when they do. It’s easy to forget that revolutionary new products take time, an ungodly amount of R&D, and typically involve design and testing schedules can sometimes stretch out for years. All that said, let’s take a closer look at why Apple’s upcoming iPhone roadmap is incredibly exciting.
