With the sale window extended from two days to four, consumers spent 30.3% more than last year. Traffic from generative AI tools to e-commerce sites jumped by 3,300%.
To give consumers more time to secure discounts, Amazon extended its Prime Day sale from two days to four this year, and early results indicate that the move has been successful.
According to a study by Adobe, US consumers spent $24.1 billion shopping online during the Prime Day window (July 8-11). This marks a new benchmark for summer online shopping and has bettered last year’s numbers by 30.3%. The numbers are also more than twice as good as last year’s two Black Fridays combined ($10.8 million), the report adds.
Some of the best-selling categories included appliances, office supplies, electronics, and books, with the Apple AirPods Pro 2 among the top-selling products.
