Correct, he is.
Ubisoft recently held its annual shareholder’s meeting, an event at which CEO Yves Guillemot has to take questions about the publisher’s successes and failures. One of the latter is perhaps surprising, because Star Wars Outlaws is a pretty decent Star Wars game, and has benefitted from considerable post-launch support—it just didn’t do the numbers.
One shareholder asked Guillemot straight-up whether this was a failure of marketing. The question (being live translated from French during the meeting) was phrased thusly: « What have you learned from the failure [of Outlaws] in terms of sales? Have you learnt anything new in terms of pricing, in terms of marketing? »
« We didn’t reach our sales targets », says Guillemot, before getting onto the real reasons. « The game suffered from a number of items. First, it suffered from the fact that it was released at a time when the brand that it belonged to was in a bit of choppy waters. »
Yowch. Star Wars fatigue feels like it’s been a thing ever since Disney acquired the brand and began blasting out forgettable shows (yes, and some good ones) at a rate of knots.
