Microsoft has officially removed movies and TV sales from the Xbox Store, signalling a continued pivot away from general entertainment and toward core gaming experiences.
In a move that quietly closed the curtain on a once-ambitious entertainment strategy, Microsoft has officially removed the ability to purchase or rent movies and TV shows from the Xbox Store.
While the shift might not come as a total shock to longtime Xbox fans, especially considering the platform’s pivot away from TV-focused content over recent years, it’s still a notable change. Entertainment-hungry users who once relied on Microsoft’s digital storefront for their favorite films and binge-worthy TV series will now need to look elsewhere, or rely on their existing collections, thankfully still accessible.
What exactly changed on the Xbox dashboard?
The Entertainment tab, where movies and TV content once lived, has already disappeared from the Xbox Store. Microsoft hasn’t offered a drawn-out farewell or even a press statement: the change appears to have just happened, quietly and effectively overnight.
However, it’s not all doom and gloom. The Movies & TV app remains available on Xbox consoles, and users can still watch any content they’ve previously purchased or rented through the platform. That content doesn’t seem to be going anywhere … at least for now.
Streaming apps like Netflix, Disney Plus, Prime Video, and Max are still live and functional under the Apps tab. These aren’t part of Microsoft’s native content ecosystem, so the removal only affects purchases made directly from Microsoft’s own storefront.
