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Almost all GenAI pilots companies deploy are failing – so are they really worth the hype?

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New research by MIT’s NANDA initiative has claimed the vast majority of GenAI initiatives attempting to drive rapid revenue growth are ‘falling flat’.
Of those sampled, 95% of companies deploying Generative AI are stalling, “delivering little to no measurable impact” on profit and loss.
It seems to be an all-or-nothing game, as the 5% of companies who are benefiting from generative AI are excelling – these are primarily, the lead author says, startups led by 19 or 20 year olds, who have seen revenues ‘jump from zero to $20 million in a year’.

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