American Eagle responded to critics on Friday after the brand’s new denim campaign with Sydney Sweeney caused major controversy.
Some things just can’t stay buttoned up.
American Eagle has responded to critics after the brand’s new denim campaign with Sydney Sweeney caused major controversy.
“‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans,” the company said Friday in a statement obtained by The Post. “Her jeans. Her story.”
“We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way,” the statement continued. “Great jeans look good on everyone.”
Sweeney, 27, and American Eagle faced backlash earlier this week after the blonde-haired, blue-eyed “White Lotus” starlet appeared in a new denim ad for the popular clothing and accessories retailer.
“I have great jeans… now you can too,” the “Euphoria” actress wrote on Instagram on July 23, alongside a video for the controversial campaign.
But the tagline, which was seemingly a pun on the word “genes,” had some social media users comparing the marketing move to “Nazi propaganda.
