The president’s support resulted in the brand’s biggest daily gain since 2000.
Everyone has an opinion on American Eagle’s controversial Sydney Sweeney ads—including President Donald Trump, whose praise on Truth Social has sent the company’s stock soaring to Y2K heights.
“Sydney Sweeney, a registered Republican, has the HOTTEST ad out there,” Trump posted on his platform on Monday. “Go get ’em, Sydney!”
Following Trump’s endorsement, stock in the brand’s parent group, American Eagle Outfitters, jumped by 24% on Monday, marking its biggest daily gain since August 2000.
Over the last week, the denim retailer and Euphoria actress have faced controversy over their “Sydney Sweeney Has Great Jeans” collaboration.
The fall push, built around the pun that Sweeney has great “genes,” featured wordplay-heavy social ads and a Times Square billboard.
