Tim Cook says that Apple has to win AI.
This week’s « Made by Google » event showed how far behind Siri is compared to Google’s revamped assistant, which uses its Gemini AI platform. We’ve said in the past that Apple has a Siri-ous problem, and it has only gotten worse. « Personal Siri », which is supposed to do some of the things that Pixel’s new Magic Cue feature does such as anticipate what information you need and have it at your fingertips when you need it, has been delayed.
For example, if you’re on the phone with an airline, Magic Cue will dig up info about your flight from your Gmail, calendar app, or even a screenshot, and display this information on your phone. This way, when the airline rep asks for your reservation number, you have it right in front of you when you need it without having to scramble and look for that information. « Personal Siri » is expected to be able to bring you information digging through the same sources on your iPhone, but it has been delayed until iOS 26.4 is released next spring.
Today, Bloomberg’s Mark Gurman writes that Apple is in early discussions with Google about using the latter’s Gemini AI to power the new, remade version of Siri. People familiar with the matter revealed that Apple recently came to Google asking whether Google could build a custom AI model that would be used as the foundation for the revised Siri.
