This should help.
Tesla’s Cybertruck is widely viewed as an “unmitigated” commercial disaster, but that hasn’t stopped the company from deploying a variety of sales gimmicks to try to squeeze just a little more money out of the flop vehicle.
This week, Tesla launched a new version of its most expensive Cybertruck variants, known as the “Cyberbeast.” Tesla has marketed the “beast” as its most heavy-duty, high-powered variant, and originally promoted it with a video of the truck towing a Porsche while also racing a Porsche—and winning. The company was subsequently accused of faking the race.
When the “beast” was first announced back in November of 2023, it cost $99,990, which was $10,000 more than Tesla’s previously announced all-wheel drive model.
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USA — software Despite Dismal Sales, Tesla Thinks You’ll Pay More for a Cybertruck