The ad featuring the 27-year-old actress has the tagline « Sydney Sweeney has great jeans » and sparked a debate in the US over race and Western beauty standards.
Donald Trump has waded into the debate surrounding Sydney Sweeney’s jeans ad.
The American Eagle ad, which features the 27-year-old actress, who starred in the HBO series Euphoria and White Lotus, has the tagline « Sydney Sweeney has great jeans ».
It has sparked a debate in the US over race and Western beauty standards.
In a since-corrected Truth Social post, the US president initially misspelt Sweeney’s first name, saying: « It’s for American Eagle, and the jeans are ‘flying of the shelves.’ Go get ’em Sidney. »
Most of the criticism has centred on videos using the word « genes » instead of « jeans », with one in which Sweeney says: « Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue. »
Critics argued the play on words potentially promotes eugenics, a discredited theory that believed humanity could be improved through the selective breeding of certain traits.
