Google encourages iPhone users to ‘just change your phone’ rather than wait for long-promised Apple Intelligence innovations.
Google is once again going for the jugular in an ad that takes a subtle dig at Apple Intelligence.
In its latest spot for the upcoming Pixel 10, Google seemingly references Apple’s failed promises on AI. The delays, particularly on a revamped version of Siri, have been the subject of multiple class-action lawsuits and ongoing executive churn in Cupertino.
« If you buy a new phone for a feature that’s coming soon, but it’s been coming soon for a full year, you could change your definition of ‘soon’—or you could just change your phone », a voiceover in the Google ad says.
The ad, dubbed Soon, ends with « 8.20.25 », or the date Google plans to announce the Pixel 10.
Another Easter egg in the ad: the music. Apple owns Beats—aka Beats by Dr. Dre—and the song in the ad is the instrumental version of Dre’s song « The Next Episode.
