“I know this announcement will be met with questions.it is hard to imagine the network by any other name. »
Later this year, MSNBC will unveil a new name, “MS NOW,” which stands for My Source, News, Opinion, World. » This new branding underscores our mission: to serve as a destination for breaking news and best-in-class opinion journalism, all rooted in accurate and reported facts », said MSNBC president Rebecca Kutler in an internal memo to staff Monday morning.
“I know this announcement will be met with questions, and I want to acknowledge that for many of you who have spent years or decades here, it is hard to imagine the network by any other name,” Kutler said. “This was not a decision that was made quickly or without significant debate.”‘Our success is not tied to remaining within the NBC family and using the peacock as part of our identity’
The change comes as part of NBC’s spinoff of its cable properties into an independent media company, Versant, which has a portfolio of brands including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel.
