With most of Apple Intelligence still missing, Google tells users to “change your phone”.
With the Pixel 10 series set to launch on August 20, Google has kicked off its marketing campaign with a pointed new ad. In the video titled « Google Pixel 10 | Soon », the company questions what « soon » really means — and who can be trusted to deliver new features on time.The ad says: « If you buy a new phone because of a feature that’s coming soon. but it’s been coming soon for a full year. you could change your definition of soon. Or you could just. change your phone. » While Apple isn’t named, the message seems to target the company’s delayed rollout of its « Apple Intelligence » features. See the video below and judge for yourselves who this message is directed to:Apple introduced its new AI platform in mid-2024, promising tools like better Siri responses, writing help, and smarter system suggestions.