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T-Mobile has fallen: the undoing of the un-carrier

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T-Mobile is no longer the carrier that once promised us the world.
T-Mobile is rising across the United States at a rapid pace. Unfortunately, it seems that the carrier — or the “un-carrier” as it calls itself — has taken this to mean that it can impose unwanted changes willy-nilly.
As much as it sucks to admit, I have to say that T-Mobile is no longer the company that it once was. While it’s made some very controversial changes these last few months, the final nail in the coffin got hammered in just a few days ago.
But first, a recap.
T-Mobile wants you on its side. | Image credit — The New York Times
The company originally marketed itself as the antithesis of other carriers in the U.S. T-Mobile actively called out AT&T and Verizon for hidden fees scattered about their confusing contracts. This was when it began its “un-carrier” campaign, where it claimed that it was here to disrupt an industry rife with malpractice.
The campaign was a massive success, and customers across the country sang T-Mobile’s praises. T-Mobile skyrocketed in popularity, and is now perhaps the most popular network Stateside, and it continues to climb the ranks to dethrone Verizon one day in subscriber count.
The “un-carrier” marketing campaign’s remnants can still be seen today, like when T-Mobile mocked rivals recently, after it launched its satellite program for the public. Funnily enough, Starlink went down mere hours later.

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