LOS ANGELES (AP) — It’s August, and horror and humor came to play. In a month that’s long been known to let edgier movies thrive, Zach Cregger’s highly…
It’s August, and horror and humor came to play.
In a month that’s long been known to let edgier movies thrive, Zach Cregger’s highly anticipated horror film “Weapons” did not disappoint, topping the box office during its debut weekend with $42.5 million domestically from 3,202 theaters. It made $70 million internationally.
The film’s success also handed its distributor, Warner Bros. Pictures, the seventh No. 1 opening of the year, and became the studio’s sixth film in a row to debut with over $40 million domestically.
“Freakier Friday,” Disney’s chaotic sequel to the 2003 classic, “Freaky Friday,” took the second spot during its premiere weekend, earning $29 million in 3,975 North American theaters. Lindsay Lohan and Jamie Lee Curtis return, this time for a double body-swapping between the mother-daughter duo and Lohan’s teen daughter and soon-to-be stepdaughter.
Viral marketing tactics, coupled with strong social media word-of-mouth, boded well for both films’ success, said Paul Dergarabedian, senior media analyst for the data firm Comscore.
“The top two films could not be more different, and that’s what makes this weekend so appealing for moviegoers,” Dergarabedian said. “Both are perfectly tailored for their audiences to react in real time over the weekend to these films and then post on social media.
