CEO Tim Cook has sent out a companywide memo to employees, reflecting on Apple’s successes this year.
Apple CEO Tim Cook has sent out a companywide memo to employees, following the launch of the overhauled iPhone 17 lineup of phones. This is a tradition that has been carried out at the company since the days of Steve Jobs, and is a moment for Cook to reflect on how the company has performed that year.
Apple insider Mark Gurman shared the memo in his newsletter Power On, stating that Tim Cook was very pleased with how the iPhone 17 launch had gone. Cook also offered employees extra days off, as a thank you for all the hard work that they’ve put in to make this year a successful one.
The iPhone 17 launch has gone pretty great, and the new models are flying off shelves in much greater numbers than the iPhone 16 series. While the new iPhone Air is quite popular, and the redesigned iPhone 17 Pro even more so, it’s the base model iPhone 17 that’s seen a lot of attention this year.
Storage upgrades and the addition of the ProMotion display on the base model have made it the best standard iPhone in years. It also keeps the older look of the iPhone 16, so it’s being preferred by consumers who don’t like the iPhone 17 Pro redesign.
