A pair of Bang & Olufsen’s Beo Grace earbuds costs more than an iPhone 17 Pro Max and AirPods Pro 3 combined.
Apple has a reputation for offering expensive products, which many would even call overpriced. Bang & Olufsen’s latest earbuds could put the company to shame with a price tag of $1500, which is the price of almost two base iPhone 17 phones.
Bang & Olufsen announced its new Beo Grace earbuds, which have what the company calls its “most advanced” active noise cancellation and an aluminum design. The buds cost a staggering $1,500 and are now available for preorder. They have 12mm titanium drivers and six “studio-grade microphones” that help them adjust the audio based on the surrounding noise.
The buds support Dolby Atmos spatial audio and come with what Bang & Olufsen calls TrueTransparency, based on the transparency mode of the $2200 Beoplay H100 headphones. The company says that mode recreates a realistic version of the ambient sound, “free from hiss or distortion.
