Apple announced a $750 milliondeal with F1 for the U.S. rights to its series of races, bringing the racing league into its stable of sports rights that include soccer and baseball.
Apple on Friday announced a five-year deal with F1 for the exclusive U.S. rights to its series of races beginning in 2026, bringing the racing league into the streamer’s stable of sports rights that include soccer and baseball. The deal will see Apple pay roughly $150 million a year or $750 million over five years, according to an individual with knowledge of the pact.
The F1 deal comes just as Apple rebranded its streaming service from “Apple TV+” to simply “Apple TV,” and it follows the record-breaking haul of its Brad Pitt-led “F1,” which became the highest-grossing sports film of all time after its $629 million gross this year, following its June release. The film will premiere on Apple TV in December.
Additional information — including production details, product enhancements, and all the ways fans will be able to enjoy F1 content across Apple products and services — will be announced in the coming months.
