As popular as the new iPhone 17 models have been, Apple’s ultra-thin iPhone Air doesn’t appear to be quite as big of a hit so far.
Apple’s iPhone Air is an impressive feat of engineering, but that hasn’t exactly translated into explosive sales. According to a new report from the South Korea-based site The Elec, Apple is planning to cut iPhone Air production amid lower than expected demand. Citing an analyst from Mizuho Securities, the report relays that iPhone Air production may be scaled back by about 1 million units.
This, however, shouldn’t be taken to mean that iPhone demand is on the wane. On the contrary, interest in the entry-level iPhone 17 and the iPhone 17 Pro remain incredibly strong, with both models proving to be more popular than the ultra-thin iPhone Air. To this point, Apple is reportedly boosting iPhone 17 production by 2 million units, iPhone 17 Pro production by 1 million units, and iPhone 17 Pro Max production by 4 million units. All told, overall iPhone 17 sales appear to be quite strong, which is in line with previous reports we’ve seen over the past few weeks.
To be honest, Apple reducing iPhone Air production isn’t terribly surprising. While the device is impressively light and feels great in hand, the value proposition offered by the iPhone 17 and iPhone 17 Pro models is simply hard to beat.
