We might never know exactly how many people subscribers to Apple TV, but the company claims it’s far more than previous reports have suggested.
Apple is notoriously tight-lipped when it comes to releasing sales and subscriber data. How many iPhones did the company sell last year? It won’t say. How many Apple Music subscribers are there? We can only guess. But every once in a while, Apple will give us a small nugget of information that sheds a little bit of light on the vibrancy of its product line and services business.
As a prime example, Apple has never officially said how many paid Apple TV subscribers it has. Instead, the company is traditionally coy when it comes to specific data points about its subscription TV service. Even information one would assume Apple would want to brag about is shrouded in mystery. So, while the company might say that a certain show is the « most watched » in Apple TV history, it won’t disclose how many viewers actually watched it. As a quick aside, note that Apple as of this week rebranded Apple TV+ to Apple TV.
In light of the above, hard data on the number of Apple TV subscribers has long been an unknown. Indeed, the only credible report we’ve seen on Apple TV subscriber data came from a March 2025 report which claimed that Apple TV boasts 45 million subscribers.
