Tesla teases a product launch event on Oct. 7 with some cryptic videos that have the internet buzzing. After years of mixed messages, fingers crossed the time has come for a cheaper EV.
Tesla has been teasing an affordable electric car since 2020, and now, after years of flip-flopping—kill the project, revive it, repeat—the company may finally debut it at an Oct. 7 launch event.
A teaser video posted to X shows only a pair of headlights, which investors and analysts expect to be a more affordable version of the Model Y. However, it remains to be seen exactly what the vehicle is and what trade-offs Tesla had to make to lower the price. Will it have an (even more) sparse interior than the Model Y, or perhaps a smaller battery?
The biggest question will be the price and whether the model is actually real. Here’s a quick recap of the mixed messages Tesla has put out about this vehicle over the years:
Sept. 2020 (ON): CEO Elon Musk teases a $25,000 EV at its Battery Day event.
Jan. 2022 (OFF): Musk tells investors the company is no longer working on it because it has « enough on our plate. »
Dec. 2023 (ON): Musk says the company is « obviously » still working on the EV, set to be under $25,000.
