Salesforce CEO Marc Benioff said that « face-to-face communication » was still needed in sales. He recently hired between 3,000 and 5,000 salespeople.
Would you buy something from an AI salesperson? Salesforce CEO Marc Benioff doesn’t think so.
It’s a surprising take from a company that has gone all in on AI. It’s even in the company’s branding — the « #1 AI CRM » — and its investments. Earlier this month, Salesforce announced a $15 billion investment in workforce development and startup incubation in San Francisco in an effort to build the « world’s AI capital. »
Even with his bullishness on AI, however, Benioff doesn’t think the tech will replace human salespeople. Salesforce is in fact bringing on thousands of new account executives, he told TBPN, a live daily YouTube show covering business and tech.
Benioff said « face-to-face communication » will always be essential.
« Look, we love AI, OK? But AI — it’s not the same », Benioff said.
