Microsoft stands fast in face of rumors that its Xbox will go third-party like Sega, but will it last?
It has been a tumultuous month for the Xbox brand. In the face of near-simultaneous price hikes on Xbox consoles and Xbox Game Pass Ultimate, reports indicate that retailers like Costco are not only putting existing Xbox consoles on clearance pricing, but have no intentions of restocking them. This, as well as rumors of Xbox going third party and giving up on the console race entirely, are ringing doomsday bells for the brand, but there is still some nuance here and other information to consider.
Back in June, Microsoft announced that AMD would still be powering its next-generation hardware, confirming that another generation of Xbox consoles (at least one of them) is still on the horizon.
