Details are scant, but CEO Sam Altman says a revenue-sharing arrangement is in the works.
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Since OpenAI released its Sora 2 AI video generator as an iOS app earlier this month, we’ve seen a surge of creative, bizarre, and even jarring content, ranging from fake interactions between deceased historical figures to depictions of iconic fictional characters, including Pikachu inserted into almost every movie imaginable, from The Lord of the Rings to Oppenheimer.
The idea, according to CEO Sam Altman, is to make people smile—and generate revenue for OpenAI. He insists that « this new kind of engagement will accrue a lot of value » for rightsholders, but in a new blog post, he acknowledges that they « want the ability to specify how their characters can be used (including not at all).
