According to iSeeCars, yellow and orange cars retain the most value, while gold, white, and black vehicles lose resale value the fastest.
A recent study by iSeeCars looked at more than 1.2 million model year 2022 used cars, adjusting their MSRPs to 2025 dollars, and then compared them to their current used-car list prices. This gave a percentage for each car’s retained resale value over three years, which the study then grouped by body style and color. The analysis included pickup trucks, SUVs, sedans, minivans, coupes, and convertibles. These results give us insight into how color can affect the resale value of a car in general, while also giving us an idea of how color can affect the resale value of various types of cars.
Starting with the general vehicle results across all types of automobiles, the study found that yellow cars retain the most value, losing only 24.0% of their value after three years. Orange cars come in second at a 24.4% loss of value, with green cars coming in third at 26.3%. Filling out the remaining spots are beige (29.
