The new open-source HDR10+ Advanced standard rivals Dolby Vision 2 — and you’ll likely start seeing it everywhere soon.
Samsung just launched HDR10+ Advanced to optimize older content for newer TVs.
New features include brightness boosting, adaptive motion smoothing, and better gaming performance.
The simulated demo is a teaser for what’s to come in 2026.
There were two 115-inch Samsung Micro RGB TVs set in front of me, one broadcasting in the HDR10+ format that our eyes have grown accustomed to since 2017, and the other simulating the upcoming HDR10+ Advanced standard. The difference, as the time gap should suggest, was almost immediately noticeable.
Ahead of CES 2026, Samsung showcased HDR10+ Advanced, the next generation of the open-source HDR10+ standard, which optimizes digital content for both the latest super-bright TVs and those yet to come. The company invited me to its Suwon campus in South Korea to see the technical upgrades up close, and I left the demo feeling excited for next year’s crop of TVs.
Particularly, upcoming Mini-LED and Micro RGB models — that typically output more than 1,000 nits, brighter than most mastered films — should be able to truly embrace the new HDR standard. And while it’s easy to compare HDR10+ Advanced to Dolby Vision 2, announced only months ago at IFA Berlin, there are several features that set the former apart. Here’s the breakdown.1. It’s all about accuracy
The simulations demonstrated how the new HDR standard leverages brighter, more color-accurate TVs by effectively reproducing the wider dynamic range and color volume intended by the content creator.
