Ubisoft boss believes generative AI is as big a revolution for games as the shift to 3D, as tech is embraced company-wide.
Ubisoft CEO Yves Guillemot has stated generative AI has been integrated across the entire company, expressing his belief that generative AI is as big a « revolution » for video games as the shift from 2D to 3D.
Guillemot (via Game File) spent a short but explosive minute near the start of a recent earnings call to speak on generative AI in particular, which appears to be taking a larger role in Ubisoft’s works moving forward.
Guillemot stated: « We are making great strides in applying Gen AI to high-value use cases that bring tangible benefits to our players and teams.It’s as big [of] a revolution for our industry as the shift to 3D. And we have everything to lead on this front. »
Guillemot continued: « On the player experience side, we are continuing to make progress on groundbreaking player-facing generative AI applications, building on our neo NPC announcements in 2024.
