Fishing, at its core, is an exercise in patience.
I am penning this column from the bridge of a fishing charter.
Our oldest grandson is beside me, wide eyed, focused and convinced that fishing is the highest and best use of any waking moment. I am not entirely sure where his passion for the sport began, but I can say this with certainty: when I was his age, I loved to fish as well.
The difference is simple. I grew up roughly a thousand miles from the closest ocean. My angling adventures were confined to small freshwater creeks and quiet Midwestern lakes. The biggest variable was usually the weather, not whether a 12-pound yellowtail might decide to make your morning interesting.
You may be wondering what any of this has to do with commercial real estate. Indulge me for a moment while I draw a few parallels.
Fishing, at its core, is an exercise in patience.
You prepare your gear, choose your bait, study the water, and position yourself where the fish are most likely to be. After that, you wait.
Brokerage works the same way. We research the market, gather the right tools, identify promising targets, and then we work the phones and email lines with steady persistence. Sometimes the activity is nonstop.
