The Hugh Jackman and Kate Hudson-led « Song Sung Blue » has brought Hollywood glitz to middle America with an innovative marketing campaign.
“Marty Supreme” isn’t the only Christmas Day movie opening with marketing chops.
While the Timothée Chalamet film has been a viral hit with the cool kids, Hugh Jackman and Kate Hudson’s “Song Sung Blue” has been courting America with a grassroots campaign.
Jackman and Hudson play a pair of hometown heroes in the movie, and they’re promoting the film across middle America.
“Song Sung Blue” is based on the true story of Mike and Claire Sardina, two down-on-their-luck musicians who form a joyous Neil Diamond tribute band.
When it came time to market the film, Focus Features leaned into promotion outside of just the traditional coastal city stops. New York, Los Angeles and a slew of international capitals, of course, hosted screenings for the movie — but so did Memphis, Tenn., Muncie, Ind., and Milwaukee, Wis.
Jackman was on hand for the “hometown premiere” in Milwaukee, where the real Mike and Claire formed their “Lightning & Thunder” band — and “The Music Man” star has been doing everything from visiting high schools and scooping ice cream to get the word out about the movie.
