Thanks to the news, Google has now become the fourth company to hit $4 trillion market value.
Apple’s AI-powered revamp of Siri will finally launch later this year, and the Cupertino giant has officially chosen Google’s Gemini to power it.
“Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology,” Google and Apple shared in a joint statement on Monday. “These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.”
Although Google is providing the technology, Apple’s AI features will continue to run on Private Cloud Compute, Apple’s own secure cloud-based system.
Bloomberg first reported in September of last year that Apple was looking to pay Google around $1 billion annually for a custom Gemini model, after weighing models from OpenAI and Anthropic. If the rest of that report also stands true, the new system is called World Knowledge Answers, a tool to create a search experience on Apple devices and summarize web searches, and may also be added to Safari and Spotlight.
