A new report suggests Asus may pause new smartphone launches in 2026 while continuing support for existing devices, signalling a strategic shift in its mobile business.
, Asus refreshed its flagship lineup with the launch of the Zenfone 12 Ultra in February. However, a new industry report now suggests that the company may not follow up with a Zenfone 13 Ultra this year. The update hints at a pause in new smartphone launches, setting the stage for a deeper look at Asus’s mobile strategy.Asus plans to pause new smartphone launches in 2026
According to a recent DigiTimes report, smartphone distributors in Taiwan have indicated that they are no longer able to source Asus smartphones through local agents. This led to speculation that the company’s smartphone unit might cease activity after Dec.
