Razer is using its CES 2026 campaign to showcase its “AI Gaming Ecosystem”, moving beyond traditiona
Razer is using its CES 2026 campaign to showcase its “AI Gaming Ecosystem”, moving beyond traditional peripherals and into autonomous digital companions and enterprise‑grade AI workstations. The lineup is headlined by Project Ava, a physical evolution of Razer’s earlier AI coaching software, and Project Motoko, an AI‑integrated headset positioned as an alternative to smart glasses for the AI‑driven generation.
Starting with Project Ava, this cylindrical desktop device houses a 5.5‑inch animated avatar inside a transparent shell. Evolving from an abstract esports coach into a full “digital partner”, Ava uses a top‑mounted camera and PC Vision Mode to monitor gameplay or productivity in real time. Whether offering weapon loadout recommendations in shooters or managing your calendar while you work, Ava is designed as a persona‑driven assistant that sits beside your monitor rather than appearing as an on‑screen overlay. Razer has already opened reservations in the US, featuring the default character “Kira”, with support for custom avatars planned for the future.
