A former eBay exec takes the helm of a new platform designed to provide an option for Europeans who want to distance themselves from American services.
Alongside the global political wrangling at the World Economic Forum in Davos this week, a group of organizations has launched a Eurocentric social media platform as an alternative to Elon Musk’s X and other US-controlled services.
As reported by CyberNews, the site—known as W—is designed around trusted sources, photo-identified users, and European hosting and control. It’s backed by an advisory board, former ministers, and businesses, most of which are based in Sweden. The two Vs in W reportedly stand for « values » and « verified. »
President Trump’s scattershot approach to communication and policy in the last year has led to consternation among European allies. While the politicians figure out how to salvage diplomatic relations, many Europeans are keen to regain control over some of the digital spaces they use to discuss these issues.