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X to comply with UK law over Grok deepfakes, Starmer says

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The prime minister says he’s been told Elon Musk’s X is taking steps to make it’s in « full compliance with UK law. »
The Prime Minister Sir Keir Starmer says he has been informed that Elon Musk’s X is « acting to ensure full compliance with UK law » over sexualised deepfakes produced by its AI tool, Grok.
There has been a fierce backlash to the images made using Grok and widely shared on X.
Women whose images have been digitally undressed using the tool have told the BBC the experience has been humiliating and dehumanising.
It prompted the regulator Ofcom to launch an investigation on Monday and the government to promise a new law banning non-consensual deepfakes, with the prime minister warning X it could lose the right to self regulate.

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