China’s baijiu liquor is the most widely consumed spirit in the world, yet most of the Western world has never heard of it. That fact…
China’s baijiu liquor is the most widely consumed spirit in the world, yet most of the Western world has never heard of it.
That fact has baijiu-maker Luzhou Laojiao Co. eyeing the West. The state-owned distillery in Sichuan province has joined with U. S. and European entrepreneurs in a venture called Ming River, seeking to introduce Americans and Europeans to the popular liquor, one bartender at a time.
