Illumination/Universal’s “The Grinch” has struck a chord with family audiences, earning a strong $66 million opening weekend from 4,141 screens to take the…
Illumination/Universal’s “The Grinch” has struck a chord with family audiences, earning a strong $66 million opening weekend from 4,141 screens to take the top spot on the box office charts.
With “Nutcracker and the Four Realms” failing to get any traction with families — it has yet to make back its $130 million budget with $96.7 million grossed globally after 10 days in theaters — “The Grinch” had almost all the attention of its core demographic, thanks in large part to an aggressive ad campaign that featured wisecracking billboards and TV spots that started airing all the way back during the Winter Olympics in February.
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