While Salesforce leads in customer relationship management (CRM), one of its partners, Altify, is pitching a new category of enterprise software that it says gives companies a way to get more value out of their commercial relationships.
Salesforce partner Altify is promoting its new Spring ’19 release as focused on the main thing companies need to be successful—revenue. Altify differentiates itself from other selling tools and platforms by focusing on Customer Revenue Optimization.
While the Salesforce platform has many tools to help its customers find prospects, cross-sell, upsell and close deals, Altify argues that it’s not enough.
“We are a native application in Salesforce, and I’ve used Salesforce for the better part of 15 years,” Anthony Reynolds, CEO of Altify, told eWEEK . “As an individual seller I didn’t get much value from it, but as a manager I did. With Altify, you get more out of it than what you put into it. That’s our central equation—the outputs need to be greater than the inputs.”
Altify’s applications fall under its CRO umbrella and are designed for B2B sales organizations that use Salesforce and other “best-of-breed sales, marketing and customer success applications.” In addition to Salesforce, Altify offers integration with LinkedIn’s Sales Navigator software.
Altify offers three core modules under its Customer Revenue Optimization umbrella of services: Sales Process Manager, Opportunity Manager and Account Manager.
New features in the Spring ’19 release include Dynamic Account Plans designed to let all employees contribute to customer strategy and account plans.
