An investigation has revealed that websites are becoming increasingly similar to one another when it comes to color, layout and functionality.
Websites across the internet are starting to look more and more similar to each other which is why The Conversation conducted an investigation to answer the question: Why are all websites starting to look the same?
The news outlet’s Sam Goree, Bardia Doosti, David Crandall and Norman Su ran a series of data mining studies to scrutinize almost 200,000 images across 10,000 websites to find their answer.
To conduct their investigation, they used the Russell 1000, which is made up of the websites of the top US businesses by market capitalization, along with Alexa’s 500 most trafficked sites and sites nominated for Weebly Awards. Additionally, the team used images of web pages from the Internet Archive to better understand the similarities in the visual elements of these websites.
