Actor and activist Emma Watson has joined the board of directors of French luxury fashion conglomerate Kering.
Kering, which presides over fashion houses including Gucci, Saint Laurent, Balenciaga and Alexander McQueen, announced the appointment in a statement on Tuesday, heralding the « impressive experience » of Watson and the two other appointees.
Watson has long been a champion of sustainable fashion, and was unveiled as a high profile supporter of Good On You, an app which rates brands based on their ethics and sustainability credentials, last year.
As well as joining Kering’s board of directors, Watson will also serve as the board’s chair of the sustainability committee.
As the pandemic has intensified existing concerns about the environmental and economic sustainability of the fashion world’s jet-setting schedule — and the cycles of consumption it encourages — the luxury label’s creative director Alessandro Michele announced the brand would be desegregating menswear and womenswear, banishing mid-season collections, and would reduce the number of yearly shows it stages from five to two.
