The Democratic Party took a gamble by not delivering a more targeted economic message to working- and middle-class families.
Last night, Joe Biden capped a Democratic convention like no other by underscoring the themes that dominated the gathering from the beginning: empathy, national unity, racial justice, and President Donald Trump’s failures in managing the coronavirus. Now the question is whether those messages, which largely eclipsed a direct economic appeal to struggling families, can protect Biden’s consistent lead in national polls against the ideological counterattack from the GOP that’s certain to reach a new peak at next week’s Republican convention. Biden projected passion, energy, and solidity in remarks that more closely resembled a grave presidential address from the Oval Office than the typical raucous convention speech. In his manner as much as his words, Biden offered a contrast to Trump’s belligerent volatility—and to the GOP’s portrayal of him as in decline both physically and mentally. But while it advanced Biden’s goals, the speech, as well as the convention itself, had a conspicuous blind spot: The event did not deliver a concise critique of Trump’s economic record or offer a tight explanation of Biden’s plans to improve the economic circumstances of middle-class families. Though Biden ran through an extended list of policy goals on issues including job creation and climate change during his address, he offered vanishingly little detail about how he would achieve them—though, in fact, he’s delivered a series of detailed speeches laying out his agenda. He devoted much more energy to indicting Trump on the outbreak and encouraging national unity than he did questioning the president’s commitment to the middle class or arguing that he himself had better plans to bolster it. Alex Conant, a GOP public-affairs consultant and former communications director for Marco Rubio, says the Democrats’ choice to downplay discussion of their plans through the week reflected their determination to keep the focus on Trump. “For the most part, conventions are never heavy on policy, but this one is striking in its lack of any real policy discussion,” he told me. “At the end of the day, they want this to be a referendum on Trump’s four years in office, not a choice between their vision of the future and Trump’s.” The risk for Democrats, Conant said, is that this approach leaves more room for Trump to define Biden’s agenda. “If I were Trump, I’d spend all next week and hundreds of millions of dollars in September telling you Biden is going to give you single-payer [health care], higher taxes, and the Green New Deal, which would ruin any chance for the economy to recover,” Conant said. “And force Democrats to have that economic debate.” Even if Biden emerges from the convention with a boost in the polls, his choice to focus less on economic appeals and more on sweeping themes and social issues, particularly racial justice, raises some of the same questions that surfaced after the Democrats’ last national meeting. Though Hillary Clinton’s 2016 convention drew strong reviews, it too emphasized the party’s embrace of diversity, the breadth of her coalition, and Trump’s deficiencies of character without delivering a clearly delineated economic agenda for working families. Those choices faced pointed second-guessing after Election Day, when Trump’s huge margins among non-college-educated white voters allowed him to dislodge the Rust Belt battlegrounds of Michigan, Pennsylvania, and Wisconsin from the Democrats’ “blue wall” and claim his narrow victory. Ahead of Biden’s speech last night, the longtime Democratic strategist James Carville, the campaign manager for Bill Clinton’s successful 1992 race, feared that Democrats might be heading down a similar path again this week. He gave high marks to the convention’s personal introduction of Biden and its outreach to young people, but he worried that the event wasn’t following the formula Democrats used to win the House in 2018: Minimize discussion of Trump and emphasize bread-and-butter economic concerns, such as defending the Affordable Care Act and its protections for Americans with preexisting health conditions.
