Chipmaker hires former Apple ad star to poke fun at MacBooks in YouTube ad series
Intel is once again taking aim at Apple’s M1-powered MacBook lineup to promote laptops powered by its rival CPUs. In its latest Apple-bashing ad campaign, Intel has hired Justin Long, well-known for his role in Apple’s ‘Get a Mac’ adverts from the early 2000s, to poke fun at the company’s MacBooks. The series of ads, called ‘Justin Gets Real’, have been posted to Intel’s YouTube channel, and each mocks a specific MacBook feature from the controversial Touch Bar and “gray and grayer” color options to the lack of multiple monitor support on M1-powered laptops. Another pokes fun at the fact that “no one really games on a Mac”, with Intel – and Justin – also mocking Apple’s lack of touchscreen and 2-in-1 MacBook options, which means you need to buy a tablet, keyboard, stylus to match what’s available on rival Intel-powered laptops.
