GM is seeking damages for \
Detroit — General Motors Co. and Cruise, its majority-owned autonomous vehicle company, are suing Ford Motor Co. over its use of the name BlueCruise. GM and Cruise, in a late Friday filing in the U.S. District Court of Northern California, claim Ford did « not have the permission or consent of Cruise or GM to use “BlueCruise,” and Ford has no corporate relationship, affiliation, or sponsorship with Cruise or GM. » GM contends that the use of « BlueCruise, » which is the name of Ford’s hands-free driver assistance technology « is likely to cause confusion, mistake, or to deceive, as to the affiliation, connection, or association between Ford and both GM and Cruise. » The automaker is seeking damages for « Ford’s unlawful conduct, » and asking the court to issue a judgement that the Dearborn automaker « infringed Cruise’s and GM’s federal and common law trademark rights.
