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Twitter tests shopping in e-commerce move

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Twitter on Wednesday began testing a feature allowing businesses sell goods from their profile pages at the one-to-many messaging platform.
July 28,2021 Twitter on Wednesday began testing a feature allowing businesses sell goods from their profile pages at the one-to-many messaging platform. A « Shopping Module » being tried by a few brands in the US marked a move into e-commerce that comes as potential competition for rivals including online bulletin board Pinterest. « Though we are in very early explorations, we’re excited about the potential of shopping on Twitter and eager to learn more as we go, » Goldbird product lead Bruce Falck said in a blog post. San Francisco-based Twitter first dabbled with the idea of incorporating shopping into the service more than five years, but shifted its attention to other features, according to Falck.

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