Launching today, the Connected Stores program also allow shoppers to learn about products before they buy.
Instacart is launching its Connected Stores program consisting of six new technologies combining online and in-store shopping to create a personalized experience.
The program is first coming to a Bristol Farms location in Irvine, California, according to the announcement (opens in new tab), with plans to expand. Prior to this, Instacart tested a pilot version of Connected Stores across the United States and Canada at select retailers including Schnucks and Joseph’s Classic Market. These locations will get “elements of Connected Stores” with the rollout date still pending. Not all stores will have the full suite of features, however. According to an Instacart representative, it’s up to the retailers themselves to decide what they want to support.
The Bristol Farms in Irvine, for example, will have five of the six features. Out of Stock Insights will be not available at that location, but it won’t really impact the customers as it’s more for the retailer. What it does is provide the store with “real-time alerts” whenever products are running low or out of stock.
The rest of the suite is much more focused on helping customers with their shopping.
Leading the suite is Instacart’s improved Caper Cart, a smart shopping cart.
