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iPhone 15 "Ultra" could replace Pro Max atop the iPhone product stack in 2023

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The iPhone 12 in 2020 reintroduced us to the flat edge design that was used on the iPhone 13 and this year’s iPhone 14.
In brief: The new Apple Watch Ultra could be the first in a new line of Ultra-class products and might even replace the Pro Max atop the iPhone product stack. Bloomberg’s Mark Gurman believes Apple is on track to introduce a redesigned iPhone in 2023. Apple used to overhaul the iPhone like clockwork every two years but nowadays, designs are lingering for three years.
The iPhone 12 in 2020 reintroduced us to the flat edge design that was used on the iPhone 13 and this year’s iPhone 14.
If Apple sticks to this roadmap, we should get a major overhaul next year. Gurman believes the iPhone 15 family could include a shift to USB-C.

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