Luxury carmaker Audi and General Mills, the maker of Cheerios, said on Thursday that they had paused advertising on the microblogging platform, nearly a week after Elon Musk’s takeover was completed. Meanwhile, the Wall Street Journal reported on Thursday that Oreo maker Mondelez International and US drugmaker Pfizer also temporarily halted advertising with the platform.
General Mills and Luxury automaker Audi of America said on Thursday they have paused advertising on Twitter, days after the social media platform was acquired by billionaire Elon Musk for $44 billion (roughly Rs. 3,37,500 crore). « We will continue to monitor this new direction and evaluate our marketing spend, » a General Mills spokesperson said.
Audi of America, the Herndon, Virginia-based US unit of Audi – a Volkswagen Group brand – said it would « continue to evaluate the situation. »
The two companies join top US automaker General Motors, which last week said it had temporarily halted paid advertising on Twitter.
