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Apple wants to 'transform' the iPhone with generative AI

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A flurry of job postings relating to AI suggests that Apple wants to invest in the AI revolution we’re going through.
Apple has been paying attention to the rise of ChatGPT, Google Bard and other similar tools: so far this month the company has posted 28 job opportunities in the field of AI, which gives us a clear indication that Apple is ready to invest in this technology.
As spotted by 9to5Mac, one of the listings is for a Visual Generative Modeling Research Engineer. The role will be part of « a group that will shape the way generative AI technologies transform Apple’s mobile computing platforms », the description says.
That sounds fairly ambitious to us. It’s not clear exactly what these roles mean for users, but the number of roles that are now open and the language used in their descriptions would point to Apple taking generative AI very seriously.AI with everything
There’s plenty of artificial intelligence embedded into Apple products already of course – whether it’s finding photos of your cat or recognizing Siri voice commands – but this seems likely to be on a whole new level in terms of what it’s capable of.

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